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[Chinese shoes Network] & nbsp; is headquartered in Oregon, Nike is the world's leading sporting goods manufacturer, the company produces all-inclusive sporting goods: clothing, footwear, sports equipment and so on. & Nbsp; & nbsp; & nbsp; & nbsp; to act decisively when other companies hesitant, caught world attention hot spot out of the race, Liu Xiang Beijing Olympic Games, will be the determining timely dissemination point for advertisers to effectively catch live audience attention of the optic nerve, to the contact with the brand together to further enhance the brand image. Olympic marketing dilemma PR counterattack & nbsp; & nbsp; & nbsp; & nbsp; as a world-renowned sports brand, Nike has always been a pioneer in the field of marketing wise and brave. There's nothing better than the Olympics attracts the attention of the whole world, so that the combustion of sports enthusiasm lit sports apparel brand, the Olympics is undoubtedly the best brand marketing Sword land. & nbsp; & nbsp; & nbsp; As the first betting Liu Xiang's world-class sponsor, Nike marketing for Liu Xiang has been remarkable. As early as Liu Xiang just broke the world record, build on the progress Nike launched the "12 seconds 88" advertising, the industry as flash in the pan. The 2008 Beijing Olympic Games, for non-sponsor Nike, Liu Xiang is obviously his greatest expectations. & nbsp; & nbsp; & nbsp; & nbsp; However, August 18, 2008, Liu Xiang, a world of unexpected out of the race because of injury ended Beijing Olympic Games journey. & nbsp; & nbsp; & nbsp; This is for those who make a significant investment of nearly Liu Xiang, 20 international and domestic brands, in addition to an unprecedented shock, accompanied by a huge economic loss! These international and domestic brands are mostly prepared before the game, Liu Xiang successfully defended or two game losing awareness programs, just waiting for the outcome of the match will take advantage of a brand promotion. As everyone knows, Liu Xiang has given the third result - to retire, so that these international and domestic brands by surprise. & nbsp; & nbsp; & nbsp; when other companies on how to carry out brandin air jordan 11 space jam for sale g hesitant, Nike grabbed world attention Liu Xiang retire hotspots, timely dissemination point was determined to be advertising. In just one day time, the original advertising copy for editing process, not the choice of Liu Xiang's image, launched a public resonance caused special public relations advertising, Liu Xiang dilute the risks and public pressure. & nbsp; & nbsp; & nbsp; grimacing when Liu Xiang slow to leave the runway, stunned and regret swept through Beijing nest of 90,000 spectators, but also let Nike surprise. & nbsp; & nbsp; & nbsp; Liu Xiang game due to wear Nike running shoes, Nike was questioned online. Nike's director of communications, Zhu nearly Qian came forward to clarify: on Liu Xiang's shoes can improve performance of 0.02 seconds to say, it belongs to the misinformation. & nbsp; & nbsp; & nbsp; accurate to say that Liu Xiang's boots in the tests show, because of its unique design can effectively reduce the resistance, so run 100 meters, you can speed 0.02 seconds. & nbsp; & nbsp; & nbsp; leaving Nike embarrassing is printing another rumor: Liu Xiang is affected by the sponsor Nike "coercion." Nike had to face a credibility crisis. How to fight the Beijing Olympic Games marketing campaign? Nike began the action. August 18 the same day Liu Xiang, Nike established the cooperation with Tencent "QQ love wall - Blessing Liu Xiang" (Nike brand wall), a launch, immediately warm response from the users. & Nbsp; & nbsp; & nbsp; & nbsp; during the Beijing Olympic Games, every day millions of Internet users through Tencent understand the match and watch videos, bless Liu Xiang's QQ love wall, almost overnight it become keen to land between Chinese netizens. "QQ Love Wall - Liu Xiang blessing," the establishment, pressed the hearts of users "Sadness button", through the mobilization of emotions, touched people's hearts softest corner, by Tencent instant messaging software, a large network of people, Nike's marketing information transmission and spread like a virus, and was quickly copied pass to hundreds of thousands, millions of audience. & Nbsp; & nbsp; & nbsp; & nbsp; Nike through interactive experiential marketing brand imp buy cheap jordans online lanted heart. As sports marketing in addition to the spread of "higher, faster, stronger" concept, there is a broader connotation, like Nike's initiatives show the world that the original sports marketing can also go humane care of warmth route. & Nbsp; & nbsp; & nbsp; & nbsp; within one week, the only directly involved - the number of "QQ love wall blessings Liu Xiang" would reach nearly two million people, more than 370,000 page views. Nike's rapid response and tragic ads, no strong commercial flavor, in line with people's sporting spirit and the pursuit of desire, spread by word of mouth network participants and direct expression of the viral marketing reach and effectiveness of secondary spread beyond Liu Xiang, the value of a simple endorsement. & Nbsp; & nbsp; & nbsp; & nbsp; "love the game, love spell on all pride, love to win another it back, pay all love glory love, love frustration, love sports, even if it hurt. your heart. "August 19, Nike worked overnight making the" love sports, even if it breaks your heart, "print ads in major newspapers overwhelming occupation of the country, advertising is still using a large photo of Liu Xiang. On the screen, Liu Xiang calm face and sensational slogan this line meaningful impact everyone's heart. & nbsp; & nbsp; & nbsp; sadness, happiness is more contagious than the reverse thinking Nike, Liu Xiang plus points, while the impact on the brand gold effect bigger than Liu Xiang. Exposure to the predicament, with a nice Nike public relations battle, a turnaround, in addition to traditional print, television advertising, network with its interactive, participatory, real properties, Nike changed from passive to active public relations campaign It played a huge role in promoting.Nike Kobe 9 EM 2015 the first color offering information exposed 2014-12-19 11:41:51 network today released a pair of Nike Kobe 9 EM new color matching, this designer with extremely elegant retro series flower texture modified vamp overall, orange dynamic flying line and golden Swoosh embellishment. The overall feeling of shoes full of rich ethnic specific theme, but the Nike did not release the shoes, and as of 2015 Nike Kobe 9 of jordans on sale mens the first commercially available color, backing is not small. 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BOOST series represents our leading and innovation in the industry, and completely integrates innovation technology and avant-garde appearance." adidas UltraBOOST Uncaged with Color will be officially released on July 16th at Adidas brand center and Adidas sports classic flagship store (specific information follows). Adidas fans must not be missed, ready to wear UltraBOOST Uncaged with C〉In addition, dark blue and white , New Balance 247 running shoes in the popular innovation;; the new "Breathe" series will also bring all black, green, orange and mint exclusive double color purple four girls. 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It appears from the first release of the official pictures of the double NMD R1 with clean white as the main theme, the body of the shoe with breathable mesh building, equipped with white BOOST in the bottom, and the stable block with pink tones and fresh ornament, and a black rubber outsole to enhance contrast. Priced at $$130, the shoes will be on sale in June 10th! ?? -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- , every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! 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The company's late cheap air jordans st filing shows that in the past six months, its net profit fell by 95%. The impact of the financial crisis and the decline of the US and European market is different from other problems in the Chinese market is more difficult. In early August, in 51job and China recruitment hotline and other sites, have appeared in a then Adidas advertisement, jobs for Inventory Sales Specialist (stock sales), place of work for the Shanghai - Adidas in China headquarters. The first condition of the job description is: able to follow different channels, according to the actual inventory, develop an annual inventory reduction plan. Such recruitment information usually does not cause people's attention, and in many channels have a large area to clean up low-cost inventory on hand, some people quit, it was closed down, and even dealers simply do not Adidas at the delivery of the case, its meaning becomes unusual. More and more facts indicate that the inventory problem has been Adidas into being a crisis level and even let difficult to control, and the impact of its development after two quarters of this year or even next year. Adidas earlier this should enable a similar professional stock management talent to accurately anticipated production changes. September orders at autumn, together with Adidas optimistic expectations of market growth channels have found their current misery index is proportional to the amount of the original agreement signed in getting goods - from the fourth quarter of last year, due to the market and does not meet expectations, many dealers take the goods into its own body burden. forced operating pressure, and even some dealers in violation of the agreement due to lack of cash rather refused delivery. Since Adidas and dealers scheduled to take six months, cash on delivery, which did not put away according to the agreement, the backlog at the Adidas warehouse goods section or even up to a total one hundred million yuan. "stuck in a warehouse distributor of goods will have a quarter of millions of money, if it sticks to pick up, there will be danger of collapse." an unnamed dealer told " First Financial Weekly. " Some small dealers and eve Retro jordans for sale n decided to withdraw from the market altogether. "(Adidas) brand last year, market growth is expected to exceed 30%, dealers are not so optimistic, the last two compromise to 20-25 percent, according to the growth of getting goods." Sheng Road Hebei region a Deputy General Manager of "First Financial Weekly" said. Sheng Road and Belle Adidas largest two dealers. a lot of inventory on the dealer cash flow has been a threat. Belle International (01880.HK) 2008 fiscal year report shows that in fiscal 2008 compared with fiscal 2007. Inventories increased by nearly 100 percent, inventories total current assets increased from approximately 25% to nearly 44%, but decreased from 5.21 billion yuan in cash to 23.3 billion. In the company's business structure, 45.9% of the revenue from sports brand agency, of which 80% came from Nike and Adidas. July 30, Belle in Shanghai launched a massive clearance activities, before that, to ease the pressure on operators, the group has closed the 176 sports stores in the first quarter. Another major distributors believe Belle Road wins in this area is unlikely to completely withdraw, Belle Group has more than a thousand Adidas store in the mainland, exit costs too much. situation of small and medium sized distributors Adidas Daphne (00210.HK) is similar to Belle Group, it has its own brand shoes, but also agents sports brand business, to supplement profits. Daphne Group's main business is Daphne and Shoebox two popular brands, respectively, for 200 yuan and 100 yuan women's shoe market. Meanwhile, Daphne has 138 Adidas stores in China, 28 Nike stores. Daphne began in the second half of 2008 will be on hand some resistance adidas stores transferable. The group told the "Business Weekly", relative to its own brand, which sports brand distribution business profit is not high, the former contributed about 81% of group sales, but profit contribution has reached 97%; sports brand only contributed a small profit, operating margin than its own brand. He said Adidas agents operating margins generally can be maintained at 8% to 11%, but the second half of 2008, operating profit margin of less than 5% already. So, Daphne Cheap jordans online air jordan 11 blackout for sale must consider a range of strategic issues: whether sports market will growth? If so, it will resume growth in long after? Are Daphne can support at that time? Otherwise, the agent Nike and Adidas profits in a very long time is difficult to exceed its own brand. Finally, Daphne decided to withdraw from this market. For Daphne itself, this may be a correct decision. Because sports brand market has entered a rapid expansion, and even excessive expansion, while small dealers are unlikely to take advantage of. large distributors and interests Adidas agree on the general direction. Despite Once signed, the dealer's results of operations and Adidas actually does not matter, but there is a general dealer inventory problems, which Adidas China market performance is also no small matter. After the continuous communication and consultation, Adidas and dealers to decide, through this crisis. Adidas allow dealers to open discount stores, and even open around-price stores. Road wins in the last few months to open seven or eight discount stores. At the same time, when your dealer inventories to a certain amount, Adidas will be given a certain amount of compensation. Because the process of inventory can only withdraw cash, when low to a certain discount, often it is not profitable, which means that Adidas and distributors to jointly bear the loss. For those who want to quit dealers, Adidas also change contracts and negotiation mechanisms withdraw support, even though it meant tedious formalities. At present, the ongoing large-scale clean-up of inventory of the company not only packet & gt; & gt; such major distributors include Tao Bo sports and Sheng Road, also includes many small and medium dealers, such as Shenzhen leader, Sichuan Jin Long, Shanghai RLT like. 5 months, Adidas significant increase in Chinese market discount. The industry sources said that the most serious damage in North China and East China, Hangzhou second. Hangzhou main commercial street of stores open more sad, often sales only worth a rent. And in Nanjing, Adidas audience offer new hit 7 fold, dealers usually purchase cost is 5.1 to 5.2 fold, plus business operating costs, the price would mean a loss. But the second half of last year to this year, the emergence of a growing number of discount stores in the mainland market, especially in the north market. Previously these factory shop just opened in the outskirts of the city, but now it began to open in the downtown business district and the department stores. These new open-price stores and discount stores are often a few steps away. Beijing Chaoyang District, Wanda Plaza, 6th Floor, New World Department Store Choi Hyun Adidas counters three months before the start of the normal discount brand, non-seasonal goods hit 7 fold. again on the floor, Adidas Adidas is one of the mainland's largest discount store two dealers Sheng Road. Here's goods 3 fold, Adidas shoes, bags and clothing are 3 fold to 7 fold range. This discount stores already opened five months, almost equal to an average daily sales shop downstairs-price stores, Monday to Thursday is about 8,000 yuan, Friday Saturday Sunday average daily sales of about 12,000 yuan, a good time can even reach 15,000 yuan. The clerk said, This is usually about the same price stores sales. immediately Adidas discount is offered Tao Bo sports Nike discount stores, it is Belle Group's sports brand dealers. According to the clerk said, discount sales and Adidas comparable. Tao Bo sports had 1.5 fold deal with Adidas, Nike, Reebok and other sports apparel in Shanghai Caobao Everbright Hotel July 30 to August 2. The new discount stores opened in major mid-range department stores throughout the city and shopping sites, such as the Olympic Sports City, Qiao Qiao was language network. Some small dealers to open discount stores in sharply, while some other home resale shops Adidas, sports brand market gradually withdraw. In fact, Adidas rival who also suffered a similar inventory crisis, but the problem is not serious like the former. Nike closed the only of its own factories in China, and announced that, in June 2009 to November, a series of Nike apparel amount of orders fell by 12%, while its fiscal fourth quarter (as of 2009 On May 1) to display its inventory turnover rate has returned to normal. Adidas second-quarter earnings report showed that the growth rate had slowed down in inventories, down from 18% last quarter to 8%. Adidas CEO Hainer in the semi-annual report on the Chinese market problems bluntly: "The Chinese market is still suffering from the Olympics after suffering too much inventory, but we have had the worst the end of 2009 we will deal with this issue, ready to go, to restore growth momentum in FY10. " It was announced last year that he planned before the end of 2008 the number of Chinese stores open until 5000. Some local Chinese sports apparel brand also used the shop to join and expeditious manner, seize the low-end market share. For example, Li Ning in 2008 to increase the 1684 stores; Anta in 2008 increased by 951 stores, KAPPA increase of 863 stores. However, according to CBN reporter, the domestic sports brands such as Adidas also did not beating, their current sales margin from 45% to about 30%, in the second and third tier cities, its the price advantage of eager to improve same-store sales Adidas Clearance also caused some threat. And with nearly 1,000 stores in China, Japan's largest sports brand Mizuno, in July 2009 announced the closure of 200 loss-making in China shop. These are mainly Beijing, Shanghai income poor stores. In other cities, Mizuno will have a new store opening program, these mostly outlets. and Adidas, Nike, like Mizuno also bet before and after the Olympic Games will stimulate market demand. It had planned before the Olympic Games in March 2009 will increase to 1,200 stores in China, but now plans to begin the closed stores. Adidas is currently in more than regional markets into a quagmire, excluding foreign exchange factors, Adidas decreased by 8% year on year sales in the European market, the North American market, sales fell 10%, mainly to China and Japan Asian markets sales fell 9 percent, the Latin American market sales increased by only 24%, but only 443 million euros but can not reverse the overall situation. The inventory of future performance crisis also caused Adidas certain extent. Olympic high expectations after the market growth it ignored some of the basic data - usually large companies have a strict control methods in terms of inventory management and expected, for example, calculated by the software, historical data Reference. Adidas problems in recent months to appear in the inventory management is likely to lower its confidence weakened to some extent on. At the same time, a failure to digest inventory ordering season will be allocated to the subsequent few quarters complete, for example, Sheng Road and other dealers currently in substantial additional discount at the same time, it has been gradually reduced orders; update the original Adidas goods once a week, but now only updated every two weeks.0.jpg (194.28 KB, download times: 0) download attachment save to album 2014-11-17 upload at 14:44 1.jpg (65.55 KB, download times: 0) download attachment save to album 2014-11-17 upload at 14:44 2.jpg (82.39 KB, download times: 0) download attachment save to album 2014-11-17 upload at 14:44 3.jpg (91.21 KB, download times: 0) download attachment save to album 2014-11-17 upload at 14:44 4.jpg (88 KB, download times: 0) download attachment save to album 2014-11-17 upload at 14:44 5.jpg (130.51 KB, download times: 0) download attachment save to album 2014-11-17 upload at 14:44 6.jpg (138.59 KB, download times: 0) download attachment save to album 2014-11-17 upload at 14:44 7.jpg (98.21 KB, download times: 0) download attachment save to album 2014-11-17 upload at 14:44aape-by-a-bathing-ape-x-reebok-pump-fury-camo-001.jpg (163.84 KB, download number: 0) download attachments saved to the album 2013-8-10 15:18 upload Figure aape-by-a-bathing-ape-x-reebok-pump-fury-camo-02.jpg (151.28 KB, download number: 0) download attachments saved to the album 2013-8-10 15:18 upload aape-by-a-bathing-ape-x-reebok-pump-fury-camo-03.jpg (139.65 KB, download number: 0) download attachments saved to the album 2013-8-10 15:18 upload aape-by-a-bathing-ape-x-reebok-pump-fury-camo-04.jpg (125.12 KB, download number: 0) download attachments saved to the album 2013-8-10 15:18 upload aape-by-a-bathing-ape-x-reebok-pump-fury-camo-005.jpg (148.72 KB, download number: 0) Download of 〉