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followed by Anta (02020.HK) and Lining (02331.HK), in June 3rd this year just in the Hongkong Stock Exchange listed on the main board of the sports business of XTEP International (01368.HK) yesterday announced to the market a surprise in the first half of the interim results. announcements, 2008 revenue and profit in the first half of 2007 has exceeded the annual performance, revenue rose 174.3% to 1 billion 400 million yuan (RMB, same below), gross margin rose 4.6 percentage points to 36.8%. Compared with the same period last year, net profit reached 255 million yuan, a surge of 214.1%. in addition, the average retail sales per XTEP brand increased by 45.4%, and the basic earnings per share increased by 190% to 16.01 points. the Olympic effect appears in the past two weeks, Lining announced the first half net profit of 333 million 700 thousand yuan (up 68.3%), Anta announced the first half net profit of 434 million yuan (up 114%), strong performance of XTEP international more than the other two shows have been reflected in the effect of Olympic Games on the sports business Chinese. at this year's Beijing Olympic Games, XTEP sponsors Belarus Luo Olympic delegation, the delegation and the supplier business into the design of a number of occasions and cheap foamposites wearing shoes, clothing and accessories selection of products, and the final bid for all CCTV sports channel in TV commercials during the period the only Chinese sports goods enterprises. XTEP management believes that these sponsorship actions can attract tens of millions of viewers to XTEP brand awareness. : ; XTEP finance director He Ruibo revealed that in July this year, the same store retail sales grew by about 20% year on year, while the same store sales in August increased by 39%. corresponding to the high growth of Olympic performance is the Olympic marketing expenditure of Chinese sports goods manufacturers. XTEP company disclosed performance period, group spending on advertising and publicity of up to 113 million yuan, representing an increase of 3 times, accounting for about 8% of the revenue period (5.6% last year), but the ratio is still far below the 18.7% and 14% Anta Li Ning Co. optimistic about the Olympic Games after the market like Lining and Anta's management, XTEP believes that after the games, Chinese Sports what can I do about a road that doesn't work? Find another way. That's the answer to Wenzhou shoes. Russia is not smooth, and the new world is america. According to statistics, from 1 to August this year, Wenzhou shoes exports to the air jordan 11 space jam for sale United States 218 million U. s.dollars, an increase of 43.12%, the United States has replaced Russia as Wenzhou shoes second largest export market, the EU still ranks first. it is understood that the Wenzhou footwear enterprises exports to the United States from 305 to 347, an increase of 13.77%, the value of exports ranked 41 companies rose, one of the top 50 enterprises have accounted for 82%, of which 6 companies in 2009 to open up a new market, the value of individual enterprises an increase of up to 2267.66%, there are signs that the United States may become the motive force of sustainable development of Wenzhou footwear industry. Wenzhou inspection and Quarantine Bureau staff, through the export of American footwear products of the top 10 enterprises to investigate and learn that, Wenzhou shoe exports to the United States increased in the following aspects. The first is Wenzhou shoes largest purchaser Deichmann company (annual procurement Wenzhou shoes more than $200 million) in the United States has opened nearly 300 stores, direct to Wenzhou shoe exports to the United States increased; secondly, the financial crisis led to the Dongguan based footwear enterprises in the Pearl River Delta region to collapse nearly 1000, the closure of enterprises began to customers the order to jordans on sale online Wenzhou shoe, Peres (Payless), WAL-MART (Walmart) and other companies have increased procurement in Wenzhou; and because Russia and Ukraine Wenzhou shoes mainly export market downturn, Wenzhou shoe enterprises to increase efforts to develop the world's largest footwear market, also need to be part of Wenzhou shoe the enterprise for enterprise survival began to accept the price of some previously reluctant to accept lower profit margins, not American customer orders. These circumstances show that, as the necessities of life, even in the hardest hit by the financial crisis, the United States, Wenzhou shoes still have a strong competitive edge. of course, the competitiveness of Wenzhou shoes is not limited to the low-end market. It is gratifying that Wenzhou shoes are not only export growth to the United States and the United States, the high-end market has also started the Wenzhou shoe figure, Tommy Johnson, & Murphy and other world famous brands commissioned AOKANG shoe production boots export price of more than $40; and some Wenzhou shoe, made of special materials, leather shoes, high price thousands of yuan. In this round of financial crisis in the washing, Wenzhou shoe industry, not only made a reshuffle, but also to the entire industry level have been improved and subdivision. 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