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Zhejiang province Industrial and Commercial Bureau a fire burned more than 300 pairs of imported brands of men's, Shanghai city Industrial and Commercial Bureau in a large number of international top brands of clothing found in formaldehyde exceed the standard and the quality problem, recently, Guangzhou city industry and commerce departments and found many foreign brand clothing carcinogenic aromatic amine. As if overnight, international brands in China's rapid decline in credibility. who spoiled these international brands? industry and Commerce Bureau of Zhejiang province at the end of last year, the import of footwear in this province sampling inspection results show that: 46 batches of imported leather shoes, tourist shoes, the batch pass rate was only 23.91%. These shoes include Louis Weedon, Valentino, D & G and more than 10 of the world's top brands, including more than 300 pairs of shoes quality problems were destroyed. 25 kinds of substandard clothing in Shanghai city in January this year, Industrial and Commercial Bureau sampling found, labeled as imported clothing has 24 kinds, including Burberry BURBERRY, Armani ARMANI, Chanel CHANEL, Dior DIOR, Dupont, Zegna and other international top brands impressively. Guangzhou city Industrial and Commercial Bureau found recently in Edgar and Mark Ed Faye 15 batches of wom buy cheap jordans online en's brand of decomposable aromatic amine seriously exceed the standard. imported products from entering the country to the shelves of shopping malls, to go through customs, entry-exit inspection and quarantine, quality inspection and shopping malls 4 checkpoints. Reporters found in the interview, for many daily commodities, these layers of barriers, many times non-existent. senior foreign trade practitioners believe that the 4 inspection supervision procedures, customs inspection focuses on whether the goods suspected of smuggling or violation of intellectual property rights, for the quality of the product itself, the first substantive level is actually the entry-exit inspection and quarantine departments. And the "People's Republic of China import and Export Commodity Inspection Law") precisely did not include shoes, clothing and other products included in the statutory inspection directory, therefore, for these products, China's door is completely open. although leather shoes and clothing are not included in the statutory inspection scope, but according to the provisions of the quality supervision departments to conduct sampling inspection of imported goods. In many shopping malls in the management of their own requirements, product quality also requires administrator in the new companies before check. But a British famou jordans on sale mens s shoe brand dealer told reporters, quality inspection department inspection every year to two times, but also to the mall exhaustive; visual based self-test. Overall, China's market regulation is rather loose". in addition, experts pointed out that compared with Europe and the United States the design is strict and constantly updated quality standards, product quality standards in China not only lag, and in many fields are blank, this is the regulatory loopholes. Professor Huang Xianhai, Zhejiang University School of business said that some multinational companies in taking multinational market strategy, tend to develop production and sales strategy according to the product sales market supervision characteristics and consumption characteristics, if the host country market supervision is not strict, standard loose, consumers are not very) recently, sponsored by the American Embassy in Chinese, centre of international cultural exchange of the American country concert brought together many celebrity in the trend, and one of the most compelling than those non art business people. Hongkong, Paris, around New York and other major urban modernization, music and fashion has become a racing together bridle to bridle a spiritual symbol of life a new era of consumer groups. Indeed, in the new era of market economy, the urban populati jordan retro 14 white/fuchsia blast/black on for the consumption of goods are often more focused on mental enjoyment, but also triggered a new round of thinking for commodity marketing enterprises. is now in such a fierce market competition, the enterprise and how to from the marketing of an identical nature in the battle for talent shows itself, it will undoubtedly become the new aspect of enterprise marketing innovation. In this regard, the authorities after a round of market tracking on the spot after the inspection, were consistently found that music played an important role in the enterprise brand marketing breakthrough homogenization marketing plays an irreplaceable, music marketing has become a major highlight of the current brand marketing. music marketing is one of the most dynamic language "music marketing is the most dynamic brand development language." The French marketing expert Bidelisi · says Crete. As the name implies, music marketing is the marketing of music as the carrier, is the enterprise brand and consumers to achieve the best communication language, is the most modern way to attract consumers attention. But in a sense, music marketing is still largely broke through the traditional visual contact, by sound reputation to subtle strengthen consumer brand of memory, and even some enterprises also brand culture directly penetrate into the m cheap foamposites usic, or the music marketing is the best indicator as a shoe brand rooted in the forefront of the market. Needless to say, the key lies in the promotion of music marketing highlights between consumers and brands create a relaxed and natural interaction, and that consumers in the process left deep branding. But for the shoe industry, from two aspects of perspective, that shoe brand advertising music and background music into place terminal layout. implanted footwear brand advertisement music as everyone knows, the music is called the most common of all human beings are words, and advertising as a new media carrier. The fusion of the two for the enterprise brand marketing has plays an irreplaceable role. Indeed, the "visual advertising + hearing music" can not only promote the deep interaction between brands and consumers from the higher level, but also can boost the brand marketing preliminary innovation difference of. But it is worth noting that the implantation of brand marketing advertising in the music must be consistent with the concept of the enterprise, regardless of the enterprise is television advertising mode or network video mode, on the one hand, the requirements are the same. 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